Push notification advertising has quietly become one of the most reliable ways to buy and sell traffic online. It slips past ad blockers, it costs very little to test, and it works in almost every country. RollerAds is one of the networks that built its whole business around this idea, and it has grown into a name you’ll see mentioned in nearly every affiliate marketing forum.
But is it actually any good? I spent time going through the RollerAds website page by page, checking the real numbers, reading through independent reviews, and digging into what current users say. This is the honest, detailed version, covering both the advertiser and publisher sides, the good and the bad.
Want to know more about this ad network read the detailed review of RollerAds Advertising Ad Network.
What is RollerAds?
RollerAds is a self-service advertising network that specializes in push notifications and popunder ads. It was founded around 2019 and is operated by a company called Kavanga Inc.
The platform serves two very different groups of people. On one side are advertisers and affiliate marketers who buy traffic to promote offers. On the other are publishers and website owners who want to make money from their visitors. RollerAds sits in the middle, connecting the two.
The scale is real. According to the numbers on its own site in 2026, RollerAds works with more than 20,000 direct publishers and over 60,000 advertisers. It pushes out more than 7 billion impressions and 10 million clicks every single day, across 200-plus countries.
That kind of volume is exactly why it gets recommended so often as a first network for people new to media buying. It’s big enough to have inventory almost everywhere, and simple enough that you don’t need a sales rep to get started.
RollerAds Advertising Ad Network Feature
RollerAds features include multiple ad formats like Push notifications and In-Page Push, advanced targeting options for campaigns, real-time tracking, and robust anti-fraud measures. The network emphasizes a self-service platform for easy campaign management.
Here some of them are listed below.
- CPC Pricing Model – Earn money with every user who clicks on your push ad.
- 100% Safe – Carefully selected advertisers help minimize unsubscribe rates.
- Easy Setup – Get your account ready to earn within just 15 minutes.
- Additional Monetization – Monetize your traffic without excluding other ad formats; earn even if users don’t revisit your site.
- Variety of Withdrawal Methods — Choose a convenient method for withdrawing your earnings: Wire Transfer, Payoneer, PayPal, or Capitalist.
- High CTR – Achieve better click-through rates compared to formats like emails, banners, and videos.
- Global Reach – Engage with millions of users worldwide daily.
- Antifraud System – Protect your earnings from fraudsters and bots.
- Smart Targeting – Utilize a variety of targeting options to connect with the best-converting audience.
- 100% Real Traffic – Trust in the authenticity of every impression and click received.
These are some of the best features of RollerAds ad networks
The ad formats
RollerAds keeps its format lineup focused. Instead of trying to do everything, it concentrates on a handful of high-click formats. Here’s what you actually get.
Push notifications
This is the flagship. Push ads are short message-style ads that land directly on a user’s device or in their browser, complete with an icon, a title, and a line of text.
They only reach people who opted in to receive notifications, so the audience has already agreed to see them. Push ads are known for high click-through rates compared to banners or email, and because they aren’t part of the page itself, ad blockers mostly ignore them.
In-Page Push (IPP)
In-page push is a clever twist on the standard format. These notifications appear inside the browser while someone is actively viewing a website, and they don’t require any subscription.
The big advantage is reach. Regular push ads don’t work on iOS and MacOS because Apple restricts them, but in-page push does. That opens the door to a large audience of Apple users that standard push simply can’t touch. Several reviewers report that IPP traffic tends to be higher quality, especially in finance and education offers.
OnClick (popunder)
OnClick, better known as popunder, is the most aggressive format on the platform. When a visitor lands on a publisher’s site, your target page opens automatically in a separate tab or window behind the current one.
It doesn’t need a creative at all, which makes it fast to launch. It works best for short, simple funnels with fast-loading landing pages, and it’s popular for high-volume campaigns in Tier 2 and Tier 3 countries where cheap reach matters more than polish.
Direct Click
Direct Click is the newest of the group. It behaves like a popunder, but it only fires when a user deliberately clicks a link inside the site and waits for the result.
Because these links sit in high-traffic areas and only trigger on real engagement, the clicks come from users who are already interested. Like OnClick, it needs no creative.
Some older reviews also mention a calendar notification format that drops ads into a user’s calendar app. It comes and goes in different write-ups, so if that specific format matters to you, confirm it’s currently available before planning around it.
For advertisers
If you’re buying traffic, RollerAds is built to get you live quickly. The whole thing is self-service, so you sign up, add funds, build a campaign, and launch without waiting on anyone.
Pricing and bidding models
RollerAds gives you several ways to pay depending on the format. Push and in-page push run on CPC, where you pay per click, including a Smart CPC option that adjusts bids automatically. OnClick popunder runs on CPM, where you pay per thousand impressions, with Smart CPM available too.
There’s also a CPA Goal model, which the network has been promoting heavily. It lets you aim for a target cost per action and lets the system optimize toward it, which is a big help if you care about conversions rather than raw clicks.
The minimum click value is just $0.001, so testing is genuinely cheap. That said, most experienced buyers recommend bidding higher than the floor, especially in Tier 1 countries, because rock-bottom bids win only the lowest-quality inventory.
Targeting options
This is one of RollerAds’ stronger areas. The targeting menu is deep. You can narrow campaigns by GEO down to country, region, and city, by carrier, connection type, browser type, version, and language, by platform and operating system, and by day and time.
Two options stand out. Subscription age lets you target how long a user has been subscribed to push, which matters a lot because fresh subscribers usually convert better. Traffic quality and zone white/blacklists let you cut out the junk and double down on the sources that actually perform. There are also 16 tracking macros for plugging into your tracker and optimizing properly.
Built-in offers with CpaRoll
One recent addition worth knowing about is the offers section. RollerAds folded an affiliate network called CpaRoll into its ecosystem, so you can now find offers and launch them on RollerAds traffic from the same dashboard.
There are 300-plus pre-tested offers across more than 20 verticals, including mobile utilities, VPN, eCommerce, desktop software, lead generation, finance, and dating. Sample payouts range from a few dollars per install or single opt-in up to around $120 per sale on desktop software offers. For anyone who wants both the traffic and the offer in one place, this is a genuinely convenient setup.
For publishers
The publisher side of RollerAds is simpler, and it’s aimed squarely at website owners who want passive revenue from push subscriptions.
The model is straightforward. You add a tag or install the WordPress plugin, and your visitors start seeing a subscription prompt. Everyone who accepts joins your subscriber base, and you keep earning from them over time, even after they leave your site, because the ads reach them through push afterward.
Setup is quick. The site claims you can be ready in about 15 minutes, and that lines up with what most publishers report. You don’t have to remove your existing banner or display ads either, so push becomes an extra revenue layer rather than a replacement.
Publishers are paid on a CPC basis, earning money each time a user clicks a push ad. Actual earnings depend heavily on your traffic’s location and quality, so there’s no single rate anyone can promise you.
The referral program
RollerAds runs a referral program for publishers. You get a unique link, and when someone signs up through it and starts monetizing, you earn 5% of their revenue on an ongoing basis. It’s a nice bonus if you write about monetization or have an audience of other site owners.
Payments and minimums
The money side is reasonable and flexible for both roles.
The minimum deposit for advertisers is $50, which is low enough that testing doesn’t hurt. For publishers, the minimum payout is also $50.
Payment methods cover most of what people actually use. The site lists wire transfer, credit card, Capitalist, Paxum, and PayPal, and various reviews report additional options like Payoneer and cryptocurrency through CoinPayments. Methods are split into instant and non-instant categories.
Publisher payouts generally run on a NET-30 schedule, meaning earnings are paid roughly a month after they’re accrued. That’s standard for this type of network, though worth keeping in mind if you need faster cash flow.
Traffic quality and the antifraud question
Here’s where an honest review has to slow down, because this is the most debated thing about RollerAds.
The company markets itself hard on quality. It advertises an in-house antifraud system, “100% real traffic,” and careful selection of advertisers to keep unsubscribe rates low. Many users back this up. On Trustpilot and in affiliate communities, plenty of people say the traffic is solid, moderation is fast, and payments always arrive on time.
But it’s not unanimous. RollerAds also has a meaningful cluster of negative reviews, and the common thread in the harsh ones is traffic quality. Some advertisers claim a large share of clicks were bots, that conversions were poor, and that support wasn’t helpful when they complained. A few reviewers say the network pushed back hard on their criticism.
So what’s the truth? Probably that it depends on the campaign. Push and popunder traffic across the entire industry carries a fair amount of invalid traffic, and results swing wildly based on GEO, vertical, bid, and how carefully you blacklist bad sources. RollerAds is not unique here, but the split in reviews means you should go in with your own tracker, start small, and judge the traffic yourself rather than taking either the marketing or the angriest reviews at face value.
Pros and cons
The good:
- Huge scale and global reach across 200-plus countries
- Four solid ad formats, including in-page push that reaches iOS and MacOS
- Very low entry point, with a $50 minimum and $0.001 clicks
- Deep targeting, including subscription age and zone white/blacklists
- Smart bidding and a CPA Goal model for conversion-focused buyers
- Built-in offers through CpaRoll, so traffic and offers live together
- Fast, beginner-friendly self-service dashboard
- Flexible payments and a 5% publisher referral program
The bad:
- Mixed reputation on traffic quality, with real bot complaints in reviews
- Support experiences are inconsistent depending on who you ask
- No banner, native, or video formats, so it’s narrow if you want variety
- No RTB exchange access, unlike some larger rivals
- Adult traffic isn’t accepted, which rules out a big affiliate vertical
- Results require active optimization; it’s not a set-and-forget platform
RollerAds vs the alternatives
RollerAds doesn’t operate in a vacuum, and knowing the neighbors helps you decide.
Compared with ExoClick, RollerAds is smaller and more focused. ExoClick runs far more daily impressions, offers video formats and a full RTB exchange, and is stronger in dating traffic. RollerAds is simpler and arguably easier to start with.
Against RichAds and PropellerAds, the story is similar. All three are strong push and pop networks with overlapping formats. RichAds has been adding formats like pre-roll video, and some buyers move to it or others once they hit scaling limits on RollerAds. For beginners, though, RollerAds remains one of the most common first stops.
If you specifically want mainstream display, native, or crypto-only traffic, RollerAds isn’t the right tool. It’s a performance network built for affiliate and CPA marketing, not brand advertising.
Rollerads Advertising Network Details
| Ad Network Type: | CPM, CPC |
| Available Ad Formats: | Push, OnClick, In-page push |
| Minimum Payments: | 100 USD |
| Payment Frequency: | NET-7 and NET-30 |
| Payment Method: | Wire Transfer, Payoneer, Paypal, and Capitalist |
| Accepted Websites: | Conditional Adult Website Accepted |
| Referral Bonus: | 5% commission |
| Contact: | contact@rollerads.com |
| Country: | UNITED ARAB EMIRATES |
| Official Website: | https://rollerads.com/ |
| Join This Ad Network | Join Rollerads Ad Network |
Who should use RollerAds?
RollerAds fits best for affiliate marketers and media buyers who want to run push, in-page push, or popunder campaigns without a big upfront budget. The low minimums and self-service setup make it a natural place to learn and test offers.
It also suits publishers who want an extra, low-effort revenue stream from push subscriptions on top of whatever ads they already run.
It’s a poor fit if you need premium brand-safe display inventory, video, adult traffic, or a fully managed service. Those needs point you elsewhere.
Conclusion & Rating
This is a new ad network so if you want to make money then you can join it but I can’t say how good this ad network is for the long term. I can rate this ad network three stars out of five stars.
My Recommendation: If you are looking for a CPM-based ad network then you must join it
For publisher: This ad network will help you to earn more money if you have News news-based site that generates low CPC.
The Publisher who joined this network can share their views and reviews in the comment section and also they can send us Payment Proof.
(P.S. – If you are the owner/representative of this ad network and found any details wrong updated or want any change, then please connect with us through the Contact Us page. For more accurate details, kindly check the Official Website T/C.)
