Looking for a high-volume ad network that works for both advertisers and publishers? In this in-depth review of Kadam, we break down everything you need to know — features, ad formats, targeting, payouts, pros, cons, and more.
What is Kadam?
Kadam is a global online advertising network founded in 2012, headquartered in Limassol, Cyprus, and operating under Kadam Advertising Ltd as part of the Smart Dynamics group. It connects advertisers and publishers worldwide, offering a wide range of ad formats, precise targeting, and an in-house anti-fraud system. With over a decade of operation and billions of daily impressions, Kadam has established itself as one of the more reliable names in performance advertising.
Kadam Ad Network Features
Kadam is a full-featured advertising network designed with both advertisers and publishers in mind. Below are the key features that make it stand out.
Features for Advertisers
1. Multiple Ad Formats
- Popunder / Clickunder — Opens behind the active window; high reach, low CPC
- Push Notifications — Permission-based alerts with strong conversion rates
- In-Page Push — Works on all devices including iOS; no subscription needed
- Native Ads — Blends with site content; ideal for engagement-focused campaigns
- Banner Ads — Standard display across all major sizes
- Video Ads — Pre-roll and in-stream placements
- Direct Link — Simple URL-based traffic; great for affiliate marketers
2. Advanced Targeting
- Geo-targeting by country and region
- Device targeting — desktop, mobile, tablet
- OS, browser, and carrier targeting
- Time-of-day scheduling
- Frequency capping
3. Campaign Auto-Optimization
- Automation rules and performance alerts
- CPA target optimization
- Reduces manual work and increases conversions without constant babysitting
4. Professional Retargeting
- Re-engage users who have already interacted with your ads
- Warm audiences convert better — and Kadam gives you the tools to target them precisely
5. In-House Anti-Fraud System (Kaminari)
- Built-in bot traffic filtering
- No reliance on third-party fraud tools
- Helps ensure your budget goes toward real, quality clicks
6. Transparent Real-Time Analytics
- Stats updated every minute
- Filterable by format, GEO, platform, and CPC
- No black-box reporting
7. Personal Account Manager
- Dedicated manager assigned to your account
- Guidance on campaign setup, scaling, and optimization
Publisher Benefits – Monetize Your Website with Kadam
Running a blog, news site, or content platform? Here’s what Kadam offers publishers:
High Fill Rate & Strong CPM
- 99% fill rate across all GEOs
- Competitive CPM rates that scale with traffic quality
Weekly Payouts
- Payments processed weekly — better cash flow than monthly networks
- Multiple payment methods available
Referral Program
- Earn passive income by referring new advertisers or publishers
- Ongoing commissions for active referrals
Easy Integration
- Simple ad code implementation
- Works across all major website types and CMS platforms
Kadam Affiliate / Referral Program
Kadam offers a referral program that lets you earn by bringing new users to the platform. It’s a straightforward way to generate passive income on top of your regular campaign or publisher earnings. Exact commission rates are available after sign-up, but the program is open to both advertisers and publishers.
Requirements to Join Kadam
Kadam is accessible to both new and experienced users. To get started as a publisher, you need:
- A live, active website
- Content that complies with Kadam’s acceptable use policy
- No malware, viruses, or prohibited content
There are no strict traffic minimums publicly stated, making it relatively beginner-friendly compared to premium networks with high entry barriers.
How to Get Started with Kadam
Getting started is straightforward:
- Go to kadam.net and click Sign Up
- Choose whether you’re an Advertiser or Publisher
- Fill in your account details and verify your email
- Advertisers can fund their account and launch a campaign immediately
- Publishers add their website, verify it, and place the ad code
- Monitor performance in the real-time dashboard
The platform is available at partners.kadam.net for advertisers and pub.kadam.net for publishers.
Who Should Use Kadam?
Kadam is a good fit for:
- Affiliate marketers running performance campaigns across multiple verticals
- Media buyers looking for high-volume traffic at competitive CPCs
- Publishers with moderate-to-high traffic wanting weekly payouts
- Brands wanting to run native or push campaigns globally
- Agencies managing campaigns across multiple clients and GEOs
Kadam Ad Network Details
| Category | Details |
|---|---|
| Ad Network Type | CPC, CPM |
| Founded | 2012 |
| Available Ad Formats | Popunder, Push, In-Page Push, Native, Banner, Video, Direct Link |
| Minimum Deposit (Advertisers) | Available after registration |
| Payment Frequency | Weekly |
| Payment Methods | Multiple (available after sign-up) |
| Anti-Fraud | In-house Kaminari system |
| Referral Program | Yes |
| Personal Manager | Yes |
| Daily Impressions | 10+ billion |
| Support | Telegram (@KadamSupport), Knowledge Base, FAQ |
| Company | Kadam Advertising Ltd, Limassol, Cyprus |
| Official Website | kadam.net |
Pros and Cons of Kadam
✅ Pros
- Operating since 2012 — long-standing credibility
- 7 ad formats covering all major traffic types
- In-house anti-fraud filtering (Kaminari)
- Real-time analytics updated every minute
- Weekly publisher payouts
- Personal account manager
- Multiple industry awards (MAC Awards 2025, Affspace 2023 & 2024)
- Global traffic with GEO-level targeting
- 99% fill rate for publishers
❌ Cons
- Pricing details not publicly listed — requires registration to see rates
- No live chat on the homepage; support primarily via Telegram
- Minimum payout thresholds not transparently listed on the site
- Less well-known outside affiliate/performance marketing circles
Wrap Up!
If you are looking for a reliable, high-volume advertising network with a proven track record, Kadam is absolutely worth considering. It covers virtually every major ad format, gives advertisers powerful targeting and auto-optimization tools, and offers publishers competitive CPMs with weekly payouts. The in-house Kaminari anti-fraud system is a genuine differentiator in a space where bot traffic is a constant headache.
The platform isn’t perfect — pricing transparency could be better, and the support experience depends on your account tier — but for affiliate marketers, media buyers, and publishers who want a serious network that’s been around for over a decade, Kadam delivers.
Give it a try. The registration is free, and with 10+ billion daily impressions, the traffic scale alone makes it worth testing.
Disclaimer: This article is for informational purposes only. While we strive to provide accurate and up-to-date information, we do not guarantee the performance of Kadam or any third-party platform mentioned. Always conduct your own research before investing in any advertising platform.
